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arrFiles=new Array();arrFiles[0]=new Array(1,"","29 Apr 2009","Abucon: International Management, Outsource Marketing and PR Consultants","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Discover which PR and Marketing Strategies you should use to gain maximum exposure for your company...and how to create much higher levels of awareness and sales enquiries that lead to increased profits. Media Coverage There are at least 15 ways you can gain the editorial media coverage you seek. Take advantage of our 30 years \' industrial experience. Use this guide to discover how to create effective Marketing and PR campaigns for your company that will get you noticed and bring you the results you want. More... Outsource Marketing and PR Should I outsource part or all of my Marketing and PR? Learn the pros and cons of outsourcing. To help you decide how far to go, download your copy of this guide to the most flexible way to achieve your marketing and PR objectives. More... Raise your Profile Want to raise your profile and awareness levels and get your messages across swiftly and clearly? Find out how to prepare news releases which will enable you to catch the media \'s attention. More... Customers \' Perceptions Want to know what customers really think about your products and services? With an independent customer care survey you will gain highly relevant, in-depth information such as new product ideas, original testimonials and client concerns that it would be almost impossible for you to obtain directly. Use this free guide to plan your survey. More... Want to work with people you like? While relevant experience and qualifications are always a given, Abucon team members are also selected for individual projects or campaigns to ensure their personality and character traits complement your own values, approaches and specific objectives, guaranteeing the best possible outcomes. More... Dramatic colours highlight moving parts of machinery Robot speeds up food processing line Free Guides on Outsourcing, News Releases, Customer Care Surveys and Working With People You Like Claim your free guides now! Your name Company name Email address Sign up for newsletter? Abucon - for all your Industrial and Business to Business PR and Marketing needs. © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",21);arrFiles[1]=new Array(2,"faq.html","29 Apr 2009","Abucon: Frequently Asked Questions","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Here is a small selection of questions we are frequently asked. Am I best to write my own news releases or is it essential to use a company with good contacts with journalists? These are two very different topics and should be viewed separately. There are special techniques for writing news releases and if you know these and have the necessary skills then fine, write your own releases, but if you are not fully au fait, then call in an expert. After all, would you diagnose your own illness or use a doctor? Depends on how seriously ill you are. Having “good contacts” with journalists is one of the most misunderstood and most hyped areas in press relations. Good contacts can be helpful, but they can also be a liability. Far better to have a good story that is newsworthy, clearly presented and relevant to the particular medium you are targeting. Then the ‘good contacts’ become virtually irrelevant. Should I follow up my press release with a telephone call to the editor? No. Editors receive literally hundreds, sometimes thousands of releases each week, most of which they don’t read beyond the headline, (which should be attention grabbing and succinct) and possibly the first paragraph. If the journalists want to take things further, they will be in touch with you. But if you never get a positive response, check (a) are you preparing your releases correctly? And (b) are you targeting the right people? How can I research what publications want or need before writing my releases? This process takes several stages. First step, get a copy of the publications you are targeting, look through and see what types of articles they publish. Then find out the profile of their readership (consumer, trade, technical, ages, interests, geographical location, etc). Many publications have an editorial schedule on their web site. This will give an indication of the type of topics that they are interested in and special features they plan to run. Your local library will usually have published media directories such as Willing’s Press Guide and British Rate and Data. These give more information on publications. There are also several media databases and journalist enquiry services available on line via subscriptions, but these can be very expensive for an individual company. Here you will benefit by using the services of a specialist PR and marketing firm who will be able to spread the cost of such subscriptions across their client base. What issues should I consider when developing a pricing strategy? Where do you want to position your product or service in the marketplace? Think of a couple of examples – cars and cosmetics. The desired positioning for both these determines the pricing strategy. The correct price is what a customer will pay. When selecting a product, people don’t only buy benefits or even features. They buy so much more. Do they want to be seen using a particular product? Do they want the product to make them feel good about themselves? Or do they want a basic, utilitarian product that cuts out all the frills and hype? Look at the recent successes of cheap moisturisers sold by Superdrug and Aldi. Do the customers you are targeting like the flattery that often goes with many forms of product presentation? (the elaborate packaging with some expensive cosmetics, the promises offered [implied or real], the status of driving a top of the range car, the latest, newest model, the test drive of a vehicle). What are the price ranges of your competition? Are their products/services better or not as good as yours? Do you have something extra that you offer? When determining a pricing strategy, it has relatively little to do with the production costs and far more to do with product positioning and what customers expect to pay. What are the best ways to find publications that deal with my industry? Start with publications you know or those produced by your trade association or professional body. Then ‘Google’ your subject. For example ‘construction magazine’ will throw up a selection of publications. However, this is only the start. A more comprehensive list will be found from the various media databases. Some of these are available in your local library, while others will only be accessible on subscription. Good reference libraries will usually have Willing’s Press guide and British Rate and Data. But in order to draw up a conclusive list, you will need quite a lot of research. It could just be simpler (and cheaper in the long run) to go to a media relations specialist and let them do the leg work for you. And do you want only the publications that deal with your industry? For example, if you make and install safety and access equipment, do you want only publications in the safety and access industry, or do you want to reach publications in the sectors that use your equipment, such as the facilities and premises managers in education, healthcare and commercial premises? Rather than merely looking at your own industry publications, developing a bespoke media list should be part of your comprehensive media strategy. If you have another question you would like answered, please email it to us : The question I would like answered is: Your name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",25);arrFiles[2]=new Array(3,"sitemap.html","29 Apr 2009","Abucon: Site Map","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Site Map Home How Can We Help You Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Who We Are Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Frequently Asked Questions Contact Us Site Map © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",16);arrFiles[3]=new Array(4,"contact_us.html","29 Apr 2009","Abucon: Contact Us","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Contact Us If you would like to speak with us, please call 020 7834 1066 . Alternatively, to contact us by email, please complete all fields marked with * below. We will come back to you just as soon as we can. Your Name * Your Job Title Your Company Name * Your Email * Your Phone Number * Your Business Activity Your Message * Sign up for newsletter? Fields marked * are required for us to respond in detail © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",21);arrFiles[4]=new Array(5,"news_releases.html","29 Apr 2009","Abucon: News Releases","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Introducing the Dynamic Dozen - a Quick but Essential Checklist for News Releases Preventative maintenance is always worthwhile Only issue a news release if you have something ‘newsworthy’ to say. Get your key message across in the headline and first two lines of text. Use the 5 Ws and 1 H rule – answer who, what, when, why, where and how in the first paragraph. Make it interesting, different, BUT keep it factual. Don’t exaggerate – no hype – it is NOT an advertisement. Use a human interest angle on which to hang the story, if relevant. Keep it short and simple (no jargon), correctly spelt and proof-read. Only send a release to publications for whom it is relevant. (Thousands of releases are left unread every day because they are mass emailed to the wrong or irrelevant publications and media.) Abucon \'s press campaign generated £60 million worth of enquiries for Holloway White Allom following their refurbishment of London \'s Admiralty Arch Check all contact details for editors and journalists are up to date – they do move jobs – and spell their names correctly. Include your contact details so the journalists can obtain further information, and be available to answer any queries. Offer clear, eye-catching photos as JPEGS (not too large). Send by email, and only back up by post if requested. © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",19);arrFiles[5]=new Array(6,"outsourcing_marketing.html","29 Apr 2009","Abucon: Outsourcing Marketing","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Eight Profit-Driven Factors to Consider when Outsourcing PR and Marketing Services and Several Aspects you should Approach with Caution Food processing equipment - Abucon understands how to create newsworthy stories and exposure for technical markets Outsourcing involves transferring the management and/or day to day execution of a business function to an external service provider. By outsourcing your PR or marketing functions, you will gain a wide range of advantages but there are also one or two potential downsides about which you should be aware. Making Plans The decision whether to outsource or not should be planned and taken at a strategic level, usually requiring Board approval. Ideally, it should not be a snap decision in response to an emergency situation, although if this does happen, it will not necessarily mean a poor outcome. Before you outsource, look at your existing in-house resources. What knowledge, skills and expertise do you already have? What time resource is available? Then review the resources that will be needed to implement your marketing and PR campaigns. Wherever there is a mismatch or shortfall, you could either outsource or recruit employees. You then need to build a business case to justify either recruitment or sub-contracting. Budgets Fine finishes in heritage property - Positioning clients as true experts leads to greater opportunities and enquiries Cost savings are often initially seen as one of the principal reasons for considering outsourcing. Why employ a number of highly skilled marketing individuals full time if your marketing activities either won’t keep them fully stretched or if you have peaks and troughs in your requirements? Many companies realise that it will not be cost effective to train employees in the whole range of marketing and PR skills, only to have them subsequently under-employed part of the time (or worse still, leave taking that knowledge with them). The engagement of external resources on a flexible sub-contract or part-time basis will enable you to smooth out seasonal or other variations while having someone on call as needed without all the overheads associated with employees. This is just the introduction to why you should consider outsourcing Marketing and PR services. Claim your comprehensive free guide to understanding the pros and cons of outsourcing now: Your name Company name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",23);arrFiles[6]=new Array(7,"press_media_relations.html","29 Apr 2009","Abucon: Press and Media Relations","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Introducing 15 Key Facts to Help You Understand the Media and Gain Editorial Coverage including Three Errors You Must Avoid 1. What is Editorial? Fire sprinkler - Abucon clients come from many sectors Editorial is text that is selected to appear by a publication’s editor because they see it as relevant and of interest to their readership. It is not paid for space. 2. What do Editors want? Editors like something that is new, different and eye-catching. They also want something that is relevant to their particular readership. In general consumer press, the subject matter may often have a broad target audience, while in specialist publications, whether consumer or trade and technical, the copy will usually focus on the needs and interests of a limited, discrete group of readers. If a consumer story tries to appeal to too broad a spectrum, the message to be conveyed may not be sufficiently specific or powerful to merit inclusion by the editor. 3. Don \'t hit Everyone The temptation might be to send your news stories to any and everyone who might potentially be interested, but this will be counter-productive. Unless you genuinely have a major story of universal appeal, blanket despatch of news releases to a large number of publications will produce a very poor response. And you are likely to gain a reputation for sending irrelevant releases, so when you really do have something relevant to say, you could well be overlooked. The Three Aitches - Homework, Hooks and Headlines 4. Homework Strawberry pack house - Abucon has clients in diverse industries First do your homework. Who do you want to reach with editorial? What publications do they read? Then obtain copies of these publications and read a selection of their articles. What is their house style? What is their layout? What topics do they cover? Is text punchy, immediate, with short sentences? Or more detailed, with a greater depth of content, possibly of a technical or semi-technical nature? What is the profile of the readership? Their ages, socio-economic groups and other characteristics? How frequently are your target journals published? And what is their format? Are they printed or are they web based? Are they bought in newsagents, or subscription based, coming in the post? Or are they trade publications that may be on a ‘controlled circulation’ basis – that is, they are sent free to qualifying readers? The more you know about the publications you are targeting, the better you can match the needs of their editors. This knowledge will also help you determine whether your story really is likely to be of interest to individual journals. 5.  \'Hooks \' ‘Hooks’ are aspects of a story that will generate interest and draw attention to your story. What is different? What can you highlight? How can you get journalists to take notice? Why is your story really newsworthy? 6. Headlines The headline to your new release needs to grab the journalist’s attention immediately, so that it stands out from the crowd of releases they receive every day. But it needs to be factual. Don’t try to write a newspaper style headline like the classic “Freddie Starr ate my Hamster”. Leave that to the professionals. These are just the first half dozen key facts on editorial. Claim your free guide to the full 15 essentials to understanding editorial now: Your name Company name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",24);arrFiles[7]=new Array(8,"marketing_advisory_reports.html","29 Apr 2009","Abucon: Downloads Area for Subscribers","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Welcome to our Downloadable Marketing Resource We have a number of free Marketing Advisory Reports available to download and will be adding to this resource over time so please keep coming back. To download the free marketing reports, all we ask is that you please register for our free newsletter using the form on the right. We will then give you a username and password to access the downloads . All files are Adobe Acrobat PDF documents. We hope you find this information useful. Outsourcing Marketing Download 79 KB Editorial Media Coverage Download 69 KB Customer Care Surveys Download 69 KB Work With People You Like Download 68 KB Claim your free guides now! Your name Company name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",20);arrFiles[8]=new Array(9,"customer_care_surveys.html","29 Apr 2009","Abucon: Customer Care Surveys","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Specialist skills in construction - Abucon has wide experience promoting construction clients with highly specialised skills Introducing Seven Important Guidelines for Customer Care Surveys and Six Potential Benefits you could Enjoy Independent customer care surveys are an excellent way of finding out precisely what customers or prospective customers think of a company and its products or services. They frequently uncover areas for potential expansion of the services offered or for product development. They can also identify problems or undisclosed concerns. Just as the cartoon husband when asked by his wife what he thinks of her new outfit will say it is great, whatever he thinks, customers will rarely tell suppliers directly the full extent of their true feelings. However, an independent survey conducted by a third party can give a clear insight into what customers really think and feel, rather than what they believe their suppliers want to hear. But there is an art and a science in conducting an effective survey. Questionnaires The questionnaire should be bespoke and designed around the specific objectives of the survey. Why are you conducting the survey? What precisely do you want to find out? What is relevant to your particular field? What are the areas where you suspect there might be problems, albeit concealed? Questions Weigh price labelling in the food industry - Many Abucon clients are industrial or business to business Questions need to be carefully worded. They should not be loaded nor designed to provoke the respondent into giving a specific answer, even if unintentionally. Rankings If the respondent is asked to rank a product or service against a scale, there should be an even number of optional answers to prevent a preponderance of replies which “sit on the fence”. Far better to offer a choice of ”very good, good, poor, very poor” than “very good, good, average, poor, very poor”. This is just an introduction to how to run a customer care survey. Claim your comprehensive free guide now to the 7 important guidelines for customer care surveys and 6 potential benefits you could enjoy: Your name Company name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",23);arrFiles[9]=new Array(10,"work_with_people_you_like.html","29 Apr 2009","Abucon: Work With People You Like","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy How to Choose the Right People to Help You Achieve Your Marketing Objectives What makes you choose one supplier over another? Skilled photo direction coupled with mirrors create an illusion of space in lift car Chances are it is not just price or service benefits, but the people that you will be dealing with. In particular, if all things are equal, you are likely to select suppliers where you feel you have the most empathy with their people. Excavation for basement extension - There \'s always an interesting story to promote when you ask the right questions It is a truism that people buy from people they like. And this is even more crucial when the supplier is handling something as sensitive and fundamental to corporate success as marketing or communicating on your behalf, whether as part of your marketing strategy, your press relations or other aspects of your PR programme. This is just the introduction to choosing the right people. Claim your free guide to understanding supplier choice now, including why you should choose people you like, why you should beware of the instant decision made at a first meeting and why you like one person more than another: Your name Company name Email address Sign up for newsletter? © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",22);arrFiles[10]=new Array(11,"accreditations.html","30 Apr 2009","Abucon: Accreditations","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy Accreditations INVESTOR IN PEOPLE Abucon is an Investor in People and was awarded this status in April 2000. ISO 9001 Abucon gained ISO 9001 registered firm status in January 2000. BUSINESS LINKS Liza Jones, Managing Director of Abucon, is a fully accredited Marketing Consultant under the Business Links’ schemes in London, East Anglia and the South East of England. “Liza is a very passionate lady and will be of huge benefit to any business looking to improve profit or improve their marketing skills and spend money correctly on marketing budgets.” Cheryl Wood, Senior Events Executive-Core Programme, Business Link Liza is also a Fellow of the Chartered Institute of Marketing and a Member of the Chartered Institute of Public Relations. © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",18);arrFiles[11]=new Array(12,"terms_of_use.html","29 Apr 2009","Abucon: Terms of Use","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy TERMS OF USE (1) Introduction These terms of use govern your use of our website; by using our website, you accept these terms of use in full. If you disagree with these terms of use or any part of these terms of use, you must not use our website. (2) Licence to use website Unless otherwise stated, we or our licensors own the intellectual property rights in the website and material on the website. Subject to the licence below, all these intellectual property rights are reserved. You may view, download for caching purposes only, and print pages or other content from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms of use. You must not: (a) republish material from this website (including republication on another website); (b) sell, rent or sub-license material from the website; (c) show any material from the website in public; (d) reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose; (e) edit or otherwise modify any material on the website; or (f) redistribute material from this website. (3) Acceptable use You must not use our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity. You must not use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spy-ware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software. You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our prior express written consent. You must not use our website to transmit or send unsolicited commercial communications. You must not use our website for any purposes related to marketing without our prior express written consent. (4) Restricted access Access to certain areas of our website is restricted. We reserve the right to restrict access to other areas of our website, or indeed our whole website, at our discretion. If we provide you with a user ID and password to enable you to access restricted areas of our website or other content or services, you must ensure that that user ID and password is kept confidential. We may disable your user ID and password in our sole discretion without notice or explanation. (5) User generated content In these terms of use, “your user content” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to our website, for whatever purpose. You grant to us a worldwide, irrevocable, non-exclusive, royalty-free licence to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media. You also grant to us the right to sub-license these rights, and the right to bring an action for infringement of these rights. Your user content must not be illegal or unlawful. It must not infringe any third party \'s legal rights, and must not be capable of giving rise to legal action whether against you or us or a third party (in each case under any applicable law). You must not submit any user content to the website that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint. We reserve the right to edit or remove any material submitted to our website, or stored on our servers, or hosted or published upon our website. Notwithstanding our rights under these terms of use in relation to user content, we do not undertake to monitor the submission of such content to, or the publication of such content on, our website. (6) Limited warranties Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up-to-date. To the maximum extent permitted by applicable law we exclude all representations, warranties and conditions relating to this website and the use of this website (including, without limitation, any warranties implied by law of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). (7) Limitations of liability Nothing in these terms of use (or elsewhere on our website) will exclude or limit our liability for fraud, for death or personal injury caused by our negligence, or for any other liability which cannot be excluded or limited under applicable law. Subject to this, our liability to you in relation to the use of our website or under or in connection with these terms of use, whether in contract, tort (including negligence) or otherwise, will be limited as follows: (a) to the extent that the website and the information and services on the website are provided free-of-charge, we will not be liable for any loss or damage of any nature; (b) we will not be liable for any consequential, indirect or special loss or damage; (c) we will not be liable for any loss of profit, income, revenue, anticipated savings, contracts, business, goodwill, reputation, data, or information; (d) we will not be liable for any loss or damage arising out of any event or events beyond our reasonable control; (e) our maximum liability in relation to any event or series of related events will be limited to one thousand pounds sterling. (8) Indemnity You hereby indemnify us and undertake to keep us indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute on the advice of our legal advisers) incurred or suffered by us arising out of any breach by you of any provision of these terms of use, or arising out of any claim that you have breached any provision of these terms of use. (9) Breaches of these terms of use Without prejudice to our other rights under these terms of use, if you breach these terms of use in any way, we may take such action as we deem appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you. (10) Variation We may revise these terms of use from time-to-time. Revised terms of use will apply to the use of our website from the date of the publication of the revised terms of use on our website. Please check this page regularly to ensure you are familiar with the current version. (11) Assignment We may transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms of use without notifying you or obtaining your consent. You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms of use. (12) Severability If a provision of these terms of use is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect. (13) Exclusion of third party rights These terms of use are for the benefit of you and us, and are not intended to benefit any third party or be enforceable by any third party. The exercise of our and your rights in relation to these terms of use is not subject to the consent of any third party. (14) Entire agreement These terms of use, together with our privacy policy, constitute the entire agreement between you and us in relation to your use of our website, and supersede all previous agreements in respect of your use of this website. (15) Law and jurisdiction These terms of use will be governed by and construed in accordance with English law, and any disputes relating to these terms of use will be subject to the non-exclusive jurisdiction of the courts of England and Wales. (16) Our details Our VAT number is 730 7415 53 The full name of our company is Abucon Limited. We are registered in England under registration number 3655616. Our registered address is 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, IP30 0LU. You can contact us by email to info@abucon.co.uk . © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",27);arrFiles[12]=new Array(13,"client_comments_feedback.html","29 Apr 2009","Abucon: Customer Comments and Feedback","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy What do Clients Think of Abucon \'s Services? And What do they Value about Abucon? A Selection of Feedback and Comments Received KEY FEEDBACK “.. most professional, a pleasure to recommend…” Vauxhall Motors “…conscientious and professional...” Stannah Lifts “Abucon listens and comes up with solutions.” CTP Plasro “Thank you for your heroic efforts.” Ergolab “…very professional…” Grant Thornton “I was delighted to be part of the launch.” Chris Tarrant DETAILED COMMENTS The Stannah Lifts Group of Companies I depend upon and appreciate the ability to pass to you a wide range of matters which crop up in the knowledge that these will be effectively handled. The adjectives which most closely describe your personal involvement in the service that your firm provides are  \'conscientious \' and  \'professional \'. Brian Stannah, Chairman, The Stannah Group of Companies Vauxhall Motors Thank you for your report which was well laid out with clear conclusions, supported by sound statistical evidence. The work was undertaken in a most professional manner, the original brief met in every detail and I was delighted in the way your team adhered to the agreed timetable and kept me informed at every stage. It is a pleasure to recommend your organisation to anyone seeking a subject area investigated and reported on in a very short time period. Brian Lindop, Manager Educational Affairs, Vauxhall Motors Limited Powell Magrath Spencer Without your assistance it is unlikely that we would have been in a position to even identify, let alone analyse, our internal organisation and communication problems. You have confirmed the value of professional advice from an area outside our own competence.” Chris Magrath, Senior Partner, Powell Magrath & Spencer (solicitors) Holloway White Allom “Liza quickly saw the media opportunities and capitalised on these on our behalf, achieving far more media coverage than we had originally thought possible, especially given the considerable constraints under which she was working. As a result of Liza’s press campaign for the Admiralty Arch project, we have seen in excess of £60 millions’ worth of enquiries for our team to explore.” Derek Ednie, Director, Holloway White Allom (specialist construction) Halfen Unistrut Abucon were factual and honest, coming in just under budget, with no hidden extras; value for money, and you can \'t say that for many companies these days. Liza herself inspired trust. I was impressed by her sense of humour and professionalism. Brian Thomas, Sales and Marketing Director, Halfen-Unistrut (construction components) Suffolk Open Studios You are doing a fine job for SOS. Personally, you have been an enormous help to me. Most grateful thanks.” Ferial Evans, Publicity Co-ordinator, Suffolk Open Studios Business Link East Liza has achieved a 97 per cent positive feedback from delegates attending the series of Dynamic Marketing workshops she has been running for Business Link East, helping companies to better understand how they can use marketing cost effectively to achieve their corporate goals and enhance profits. Chase Plastics “Abucon were eager and adaptable to structure the project to fit our purposes, very professional and yet friendly. Team members were most helpful and thorough. Their implementation of the research was excellent and we now have a deeper understanding of the local scrap market-place. They met the agreed time-table and kept to the budget, with no hidden extras.” Jessica Baker, Financial Director, Chase Plastics (plastic recycling) Salmon Speed Architects You have successfully conducted a variety of activities from management advice through creative ideas to the implementation of many projects. One particular highlight was your professional planning and organisation of the launch of the Abbeyfield Extra Care Guide by the Chief Medical Officer, and I should like to thank you and your team for all your hard efforts. Geoffrey Salmon, Senior Partner, Salmon Speed Architects Tate Appointments Your help in assisting us was highlighted this week when I granted share options to all in the management team. We have also implemented your recommendation to have everyone psychometrically tested. I value highly the whole exercise and very much appreciated the help you and Pam gave, and the sensitive manner in which you gave it. Lady Tate, Managing Director, Tate Appointments (secretarial recruitment) Pica Design and Print Abucon certainly came highly recommended from the Institute of Marketing and we also had a glowing report on your activities from one of your clients in a similar field to ours. Your report represents a fantastic springboard for our future success and I have no hesitation in recommending your company and your services. Dennis McCarthy, Managing Director, Pica Design and Print Arthritis Care Liza Jones at Abucon has a wide knowledge of the media which enabled her to target our story particularly well. She also has a clear understanding of the voluntary sector, an all too rare commodity in the public relations world.” Jean Gaffin, Chief Executive, Arthritis Care (charity) Actspeed “We have so far received over 200 sales leads as a result of these features, and we are absolutely delighted with this response. The features have not only helped to raise awareness of Actspeed, but also of the growing market for the installation of fire sprinklers in domestic locations.” Des Potten, General Manager, Actspeed (fire sprinklers) Carclo Technical Plastics We appointed specialists to free up internal resources. Abucon listens to what we want and comes up with solutions. I would like to record my appreciation for the efforts of all Liza \'s team when designing and installing the Carclo stands. Carclo is very well promoted by the concept and quality of the stand. The quality and quantity of the visitors more than met my expectations. The latest Medical Devices trade show was an improvement over previous years and your organisation of our stand appeared flawless. Martin Day, Sales Director, Carclo Technical Plastics (medical disposables) Falcon Insurance Brokers Very well done ! Our article, which appeared in the latest issue of The Lawyer, is just the tonic we need because now we can use it in our promotions. Thank you. Kerry Falcon, Managing Director, Anthony K Falcon Insurance Brokers Peach Personnel Being experienced in our industry, Abucon quickly understood our individual needs and was able to offer some very relevant advice and a detailed marketing plan. The recommendations made were well matched to our resources both in terms of finance and time available for implementation.” Amanda Russell, Partner, Peach Personnel (recruitment agency) Darrington Whynne Publishing Liza gave us a very wide range of ideas, advice and information, much of it unexpected and well beyond the project brief. We are very grateful to her, particularly since the material supplied has proved very useful and her ideas challenging. Overall we received value for money and we would definitely consider using her for future projects.” Rupert Darrington, Director, Darrington Whynne Publishing. All Saints Nursing Homes From our first meeting we felt we had a particularly good rapport with Mrs Jones and that she understood our marketing aims and objectives. Abucon took a constructive approach to our needs and a positive attitude when defining areas of weakness. Throughout, they were entirely professional. David Jordan, Nursing Director, All Saints (nursing homes) Unico Components Limited We found this project to be good value for money. It was conducted within budget. The report was well laid out and readable - going straight to the core of the issue. Everything was put together to make life easier for us and I would certainly recommend them. The whole thing was just no agrro - it went swimmingly.” Alec Maitland, Managing Director (construction components) St James \' Plates A great deal of effort was made by your company. The advice given was very sound and usable, sensitive to the realities of our situation, and contained many details of particular value when introducing a change in attitude, which is now of fundamental importance to our future development. Michael Chandler, MD, St James Plates (print reprographics) Lander and Company Abucon are professional, dedicated and yet down to earth. They kept us fully informed at each stage, doing more than we expected and keeping to the agreed timeframe. They also kept to budget, with no extras. Finola McManus, Partner, Lander & Company (accountants) Alphaprint Abucon produced a valuable report, many of whose recommendations will be implemented. The detailed guidelines and action plan have proved both practical and relevant. Chris Anderson, Managing Director, Alphaprint (print farmers) © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",32);arrFiles[13]=new Array(14,"privacy_policy.html","29 Apr 2009","Abucon: Privacy Policy","","","T: 020 7834 1066 F: 020 7828 1828 E: info@abucon.co.uk International Management, Outsource Marketing and PR Consultants Abucon Limited, 21a Vincent Square, London SW1P 2NA Press and Media Relations News Releases Outsourcing Marketing Customer Care Surveys Marketing Advisory Reports Work With People You Like Client Comments and Feedback Accreditations Terms of Use Privacy Policy PRIVACY POLICY This site is owned and operated by Abucon. Your privacy on the Internet is of the utmost importance to us. Because we gather certain types of information from visitors to our site, we would like to explain what information we gather and how we use it and protect it. We collect personal information for the purposes of: Measuring the effectiveness of our marketing material Contacting you regarding your experience with Abucon and our services, possible suggestions you may have, future information that may interest you At any stage you may request that we remove you from our contact list by emailing us. Your Security Is Our Top Concern We maintain your security by applying the following principles: We never provide personal information to third parties for marketing purposes Any sensitive information you provide is secured with industry standard technology This website sends updates about new features of interest to subscribers no more than once a month. You may opt out at any time. © 2009 Abucon Limited Design: Karma New Media Limited Home . How Can We Help You . Press and Media Relations . News Releases . Outsourcing Marketing . Customer Care Surveys Marketing Advisory Reports . Who We Are . Work With People You Like . Client Comments and Feedback Accreditations . Terms of Use . Privacy Policy . Frequently Asked Questions . Contact Us . Site Map Abucon Ltd Registered Office 3 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU Comp. Reg. No : 3655616 England ",16);