|
International Management, Outsource Marketing and PR Consultants
Abucon Limited – 3-4 Bradfield Hall, Bradfield Combust, Bury St Edmunds, Suffolk IP30 0LU
Specialising in Business to Business and Industrial Marketing |
|
|
| |
“What a great list of press and journalists, and your printer is half the cost of our usual printer.”
Sharon Fairweather,
Bury St Edmunds’ Tourist Office |
|
| |
|
| |
 |
Preventative maintenance is
always worthwhile (Photography by Abucon)
|
|
| |
|
| |
“. . . very professional . . .”
Grant Thornton
|
|
| |
|
| |
 |
Abucon's press campaign generated
£60 million worth of enquiries for Holloway White Allom following their refurbishment of London's Admiralty Arch |
|
Introducing the Dynamic Dozen - a Quick but Essential Checklist
for News Releases
-
Only issue a news release if you have something ‘newsworthy’ to say.
- Get your key message across in the headline and first two lines of text.
- Use the 5 Ws and 1 H rule – answer who, what, when, why, where and how in the first paragraph.
- Make it interesting, different, BUT keep it factual.
- Don’t exaggerate – no hype – it is NOT an advertisement.
- Use a human interest angle on which to hang the story, if relevant.
- Keep it short and simple (no jargon), correctly spelt and proof-read.
- Only send a release to publications for whom it is relevant. (Thousands of releases are left unread every day because they are mass emailed to the wrong or irrelevant publications and media.)
-
Check all contact details for editors and journalists are up to date – they do move jobs – and spell their names correctly.
- Include your contact details so the journalists can obtain further information, and be available to answer any queries.
- Offer clear, eye-catching photos as JPEGS (not too large).
- Send by email, and only back up by post if requested.
|
|
|
|
